I-Economics of Boutique Fitness
I-boutique yokuzivocavoca yomhlaba iyanda. Ungathola lezi studio ezikhethekile kuzo zonke izingqikithi -SoulCycle, i-Pure Barre, i- Orangetheory Fitness , i- Bikram Yoga , ne-studios yendawo yokudlela ehamba phambili kunoma iyiphi inombolo yezimakethe ze-niche fitness. Ngakolunye uhlangothi, kumangalisa-ukufaneleka komzimba ukuhamba, okusho ukuthi kunamathuba amaningi kunanini ngaphambili ukuze uthole i-sweaty futhi uthole umsebenzi owuthandayo.
Ngakolunye uhlangothi, amakilasi okuzivocavoca amabhizinisi ngokuvamile ayabiza kakhulu, ngokuvamile avela ku-$ 20 kuya ku-$ 40 eklasini elilodwa. Yenza lokho kathathu ngeviki, futhi ubheke ukuchitha izinkulungwane zamaRandi ngonyaka kumkhuba wakho wokuzivocavoca.
Iqiniso liwukuthi, ama-boutique gyms awashibhile ukugijima. Bafuna abasebenzi abathintekayo nabajabule ngenani eliphakeme kakhulu labaqeqeshi-kuya kumaklayenti kunomkhuba wokuzivocavoca wendabuko. Abanayo ukutholakala kokufinyelela okuvulekile lapho amalungu angakwazi ukusebenzisa kuphela indawo kanye nemishini ngesikhathi sabo. Lokhu kunganciphisa inzuzo ngoba izakhiwo zenza imali uma amakilasi eqhutshwa, futhi ubukhulu beklasi bukhawulelwe ngenxa yokutholakala kwesikhala nokutholakala kwemishini.
I-Basic Economics ye-Boutique Gym Price
Imodeli yebhizinisi ingakwazi ukufaka izinkomba ezimbili. Kumnikazi omusha we-studio, kungaba nzima ukugcwalisa amakilasi, ukhokhele ukuqasha noma ugcine abaqeqeshi ... futhi ama-studios angenalutho ngokushesha abe ama-studios avaliwe.
Kodwa-ke, ukuze amabhizinisi azuze ukuphumelela, akugcini nje kuphela ukuthi amakilasi agcwalise, kodwa angaba izintandokazi zenkolo, lapho amaklayenti engafuni khona ukuhamba futhi wonke amakilasi ane uhlu lokulinda.
Ukonga okuyisisekelo kusiza ukwenza ama-studios adumile azuzisekayo: uma ukufunwa kudlula ukuhlinzeka (ie, amakilasi alinde uhlu olulinde), ukwanda kwamanani.
Ngakho-ke lapho i-studio entsha ingagcina khona amanani aphansi kakhulu ku-$ 15 kuya ku-$ 25 ekilasini, ama-studio athandwayo angashaja kalula phezulu kuma-$ 25 kuya ku-40% ekilasini ngaphandle kokuchofoza iso.
Ngamanye amazwi, i-studio eyodwa enekhala lamakhasimende angu-30 ingenza kalula kusuka ku-$ 600 kuya ku-$ 900 ekilasini ngalinye . Kwama-studio abamba amakilasi amane kuya kwahlanu ngosuku, alula kalula ama-$ 20,000 ngesonto .
Yiqiniso, kunezindleko ezihilelekile-abasebenzi, imishini, ukuqashisa, izinsizakalo nokunye-kodwa uma inani lamaklasi lihamba phambili, ama-studio angenza inzuzo engenzi lutho ngaphandle kokuvivinya umzimba ngokugcwele.
Ingabe ama-Boutique Studios ayifanele?
Lapha kunenkinga-ingabe kufanele ngempela ukusebenzisa imali engu- $ 200 kuya ku-$ 300 ngenyanga ngenani elilingana namakilasi ambalwa okukhethekile ngesonto? Yebo ayikho impendulo elula, futhi-ke, wonke umuntu kufanele azenzele isinqumo mayelana nezinto eziza kuqala nezinzuzo, kodwa enikezwa izinketho eziningi ezitholakalayo ekusebenziseni umzimba, kunzima ukukholelwa ngokuphelele izindleko eziphezulu ze-boutique gyms. Cabanga ngalokhu okulandelayo ngaphambi kokuthatha isikhwama sesibili sempahla yakho yokusebenza:
Izinzuzo ze-Studios Boutique
- Abaqeqeshi abaqeqeshiwe kakhulu. Ama-studio amaningi e-boutique aphuma endleleni yokuthola abaqeqeshi abahle kakhulu ku-niche yabo, ngenkathi ehlinzeka ngokuqeqeshwa okwengeziwe mayelana ne-studio yabo. Lokhu kusho ukuthi uzoba nesipiliyoni esihle futhi esizuzayo uma uqeqeshwa kwi-studio ye-boutique.
- I-Camaraderie ne-Community. Ama-studio amaningi ase-boutique nawo abeka imali ephezulu ekuthuthukiseni ubudlelwane phakathi kwamalungu eklasi ngenkathi ebuyele emphakathini. Akuyona into engavamile ukuba i-studios ibambe imicimbi yothando noma ukunikela ingxenye yenzuzo ngayinye yeklasi ezinhlanganweni ezingekho inzuzo.
- Gxila Kuhlobo Olulodwa Lokuqeqesha. Uma uthanda ngolunye uhlobo lokuqeqesha, kungakhathaliseki ukuthi kuyidansa, ukuhamba ngebhayisikili noma i-yoga, cishe uzokwazi ukuthola "isizwe sakho" futhi uthuthukise uthando lwakho lomkhuba ngokuya kwi-studio ekhethekile.
Ukuqhathaniswa kwama-Boutique Studios
- Uhlobo lwe-Class Limited. Yebo, uyazi ukuthi uma ubhalisela i- studio yebhayisikili , uzokwazi ukufinyelela emakilasini okuhamba ngebhayisikili. Futhi yebo, ngezinye izikhathi kunezigaba ezahlukene zokuhamba ngebhayisikili ezitholakalayo. Inkinga, kuthiwani uma ukhathele ngebhayisikili ngemva kwamasonto ambalwa noma izinyanga, kodwa usuvele utshale imali eningi kubulungu? Ama-studios ase-Boutique awahlinzeki ngeklasi ngendlela efana ngayo nezinye izindlela.
- Ukuhlela Ukulinganiselwa. Ama-studios ase-Boutique anezinhlobo ezimbili zokuhlela ukulinganiselwa. Okokuqala, ukhawulelwe ngu-schedule studio. Uma benganikeli amakilasi eviki ngempelasonto, noma uma imiklamo yebhola yomntanakho ihlelwe ngokuzumayo ngesikhathi esifanayo njengeklasi lakho elikhethwa yi-Pilates, ngeke ukwazi ukuthola esinye isikhathi esifanele sokuqeqeshwa. Okwesibili, ama-studios adumile agcwalisa amakilasi ngokushesha. Ngisho noma unamalungu, kungenzeka ukuthi awuqinisekisiwe isikhala esiklasini sakho esikhethiwe.
- Izindleko. Ama-studios okhethekile ayabiza. Ungakhokha u- $ 30 eklasini elilodwa elihamba ngebhayisikili esikhungweni se-studio, kodwa ungaya endaweni yokuzivocavoca yangakini ukhokhe imali engu- $ 30 ngenyanga ukuze ubulungu obandakanya amakilasi okuhamba ngebhayisikili kanye nempahla yamanye amalungiselelo. Ngamanye amazwi, ungase ukwazi ukujabulela uhlobo olufanayo lokuzivocavoca ngezindleko eziphansi kakhulu uma ubeka phambili umklamo we-boutique studio.
Ubuso obushintsha bokufaneleka
Cishe njalo eminyakeni eyisikhombisa, imboni yezempilo ibona ushintsho olukhulu emathweni. Ngasekupheleni kweminyaka engama-1990 kanye nango-2000s, amabhokisi amakhulu ebhokisi, njenge-24 Hour Fitness ne-Life Time Fitness, ayanda, ngezindawo ezintsha ezivula yonke indawo. Lezi zinhlayiya zanikeza izinsiza eziningi (ngokuvamile ezingadingekile), kufaka phakathi ama-spas, izinkantolo ze-tennis, amapaki wamanzi angaphandle, kanye nemigoqo yejusi, futhi angakhokhisa cishe noma yini ayifunayo-kaningi ngaphezu kwe $ 100 ngenyanga.
Ngesikhathi sokunciphisa kwezomnotho, izinyathelo ezincane zokuzivocavoca, ezifana ne-Snap Fitness kanye nanoma yikuphi ukufaneleka kwezeMpilo zibone ubulungu kubulungu. Ngokugcina izindawo ezincane nezincike-ngaphandle kwezinsiza ezingadingekile ze-big box model-amalungu angakhokha imali encane ngenyanga, kodwa namanje ujabulele ukufinyelela kumishini yokuzivocavoca kanye nendawo nganoma yisiphi isikhathi.
Nokho, okwakungekho, kwakukhona amakilasi nomoya womphakathi.
Njengoba umnotho usuqala ukuguquka, amakilasi aholwa oqeqeshwe abaqeqeshi ezindaweni ezincane (njenge- CrossFit ), aqala ukuthola umusi. Izindleko zalezi zakhiwo zidlula kakhulu izindleko zemikhakha encane, kanti kwezinye izimo, ama-big gyms, kodwa izindleko zazilungiswa ngenxa yokubandakanyeka komqeqeshi okuhlinzekwa ngezigaba eziholwa ngabanye. Le nkulumo, "ubulungu benyanga yamakilasi aqhutshwa ngumqeqeshi ubiza okungaphansi kokuqeqeshwa komuntu," waqala ukuphonswa nxazonke.
Yilezi zengqondo ezazisakazwa kwamanye amamodeli, okuholela ezinkampanini zempilo yobuciko be-boutique ozibona namhlanje. Futhi zikhona yonke indawo. Amakilasi we-boutique aphezulu, ahlanganyela, futhi athola imiphumela. Banikeza isimo somphakathi kanye nesisusa somuntu siqu kanye nokuziphendulela.
Lezi zonke izinto ezinhle, kepha futhi, imodeli iyabiza kakhulu.
Yikuphi okufaka umbuzo-umkhuba ungahlala isikhathi eside kangakanani? Kunzima ukwazi ngokuqinisekile. Amanye amaketanga nokusebenza kungenzeka ukuthi abe nxazonke isikhathi eside, kufana ne-Jazzercise ye-80s ne-Curves ye-90s, kodwa futhi kungenzeka ukuthi ibuyele emuva ekubhekeni kwezikhungo zempilo ebhodini elikhulu nokusebenza ekhaya , ikakhulukazi njengamaselula Amakilasi okufundela e-intanethi athola udoti.
Iqiniso liwukuthi, ama-big box gyms (kanye nezinhlelo zokuqeqeshwa ku-intanethi) zivame ukunikeza amakilasi amaningi afanayo ezitholakala ezitolo ze-boutique, kanye nokufinyelela ezinhlobonhlobo zezinye izibonelelo. Lapho ama-boutique studio fanatics eqala ukubheka amanani abakhokhela ubulungu bawo, angase anqume ukuthungela i-gym yabo ekhethekile futhi abuyele ezikhungweni ezinkulu.