U-Lululemon wangena emakethe e-crowded yoga mataka ngo-2011 ngeThe Mat (noma iLe Tapis, uma u-parlez français). Ngesikhathi ngithola enye yokubuyekeza, ngangingeke ngilindele noma yini embukisweni. Ngangiqinisekile ukuthi kuzoba umthamo we-rubber eyisisekelo nezimpawu ezithile ze-Lulu ezazungezezela ku-jazz izinto. Ngangiqinisile mayelana nama-logos kodwa angifanele ngiye ngaphawula ukuthi i-whizzes yokuklama kuLululemon.
I-Mat ivele ihluke kakhulu kunoma yimuphi omunye amathebhu atholakalayo ngaleso sikhathi futhi iye yaba umkhiqizo othandwayo we-giant-wear giant.
Yini Ebeka Isihloko Esihlukile
I-Mat ishintsha futhi izinhlangothi zombili zihluke kakhulu. Omunye uhlangothi yi-rabri yemvelo kanti enye i-polyurethane ebushelelezi, ehlinzeka ngomsebenzi oyingqayizivele. I-polyurethane inomphetho ogcweleyo ohlinzeka nge-traction enkulu, nokho ilula futhi ilulazeka kakhulu kunezinye izinkampani ze- yoga ze- premium. Iphinde ithathe umswakama (okungaziwa ngokuthi i-sweat ephuma emaphethelweni akho), uyisusa emkhathini (ngoba bekungeke kube yiLululemon uma ingazange ifakwe). Kulula ukuhlanza futhi "isithasiselo esiphikisayo se-microbial" sigcina singabi lula.
Ngokungafani namanye amathebhu, i-Mat ayitholi isisindo lapho imanzi noma idinga ukusebenzisa ithawula elithe xaxa ngaphandle kokuphefumula okunzima kakhulu. Konke lokhu kunezela okuhlangenwe nakho okuthakazelisayo kakhulu, ikakhulukazi ku-sweaty palmed phakathi kwethu.
Abanye abantu baye bakhononda ukuthi lo matha unomunwe oqinile, kodwa ngikuthole ukubekezeleleka uma kuqhathaniswa namanye amashadi enjoloba, eziningi zazo ezihogela njengesitolo sesondo. Iphunga lizophela cishe ngokuhamba kwesikhathi kodwa kungaba ukucabangela kulabo abanezinyosi ezibucayi. Iphothilothi yepro: Ungayishiyi emotweni yakho eshisayo.
Bobabili izimo kanye nezimo zomoya emotweni yakho ziyohlupheka.
Umncintiswano
Amanye amathebhu anokwakhiwa okufanayo aselokhu ekhona, ikakhulukazi i- Liforme Mat. Njengoba ukwenza i-yoga mats kubaluleke kakhulu ku-Liforme, akumangazi ukuthi ukunaka kwabo imininingwane, ukuzibophezela ekusimeni, kanye nemiphumela ehambisanayo emkhiqizo ophakeme kanye nephuzu lentengo ephakeme, nakuba kungenjalo wonke umuntu ufuna ukulinganisa umthamo wakhe. Ukubambisana kuyinkinga enkulu, njengoba abantu abaningi ababuyekezile iThe Mat kwiwebhusayithi kaLululemon baye bakhononda ukuthi izinga layo liye lahla ezinzukulwaneni zakamuva.
I-Lululemon manje inikeza ukuhlukahluka okungafani emcimbini wabo wokuqala we-mat, kufaka phakathi i-lightweight, i-thinner version; ukukhanya okuncane, inguqulo encane kakhulu yokuhamba; kanye nesikhathi esinde, esiphezulu sezinsuku ezinde, abantu ababanzi. Ukuze uthole umthamo omuhle womkhuba wakho, bheka ukuthi i-The Mat igcina kanjani amanye ama-yoga atholakala ku-4 esetshenzisweni sethu sokuqhathanisa .
Ukudalula: Amasampula omkhiqizo anikezwe umenzi ngenhloso yokubuyekeza.