Amathiphu Wokuthengisa kanye Nezicupho, Ingxoxo noKylie Saunder
Cishe wonke umuntu udinga usizo ngokuthengisa kwebhizinisi. Uma ungumfundisi we-Pilates noma we- yoga , ikakhulukazi uma une-studio, ungase ucabange, "G reat, ngiyakwazi ukufundisa, kodwa akekho owangifundisa ekukhangiseni ." Awazi ukuthi yini okufanele ukwenze, ngempela. Ungase ucabange ngezinto ezifana nezikhangisi namawebhusayithi, futhi uzobe ulungile, lezo zinto zibalulekile, kodwa akuyona into yokuqala oyidingayo ngokusho kwe-Pilates nommeli wezokuhweba webhizinisi we-yoga uKylie Saunder.
Okudingayo okokuqala, uKylie uthi, yimbono yebhizinisi lakho. Kumele ucacise ngokucacile kulokho okufunayo ebhizinisini lakho nokuthi ufuna ukuhlanganyela kuyo. Imibuzo okufanele uzibuze yona ngqo phambili ihlanganisa: Ngifuna ukusebenza nobani? Ngingakanani ukufuna ukusebenza? Ngifuna nini ukusebenza? Ingabe ubusuku noma / noma ngempelasonto kulungile? Uma kunjalo, kaningi kangakanani? Ingabe ngifuna ngempela studio? Uma uvula ukuhlola imibuzo enjengalezi ungathola ukuthi kunezinketho ezingaphezu kwalokho ozicabangayo, futhi lezo zingaholela ebhizinisini elwanelisayo nakwezokukhangisa okudala.
Ungase ucabange ukuthi awukwazi ukukwazi ukuhlonipha izinto ozifunayo - ukuthi nje kufanele wenze konke okusemandleni akho ezinkimbeni eziningi ngangokunokwenzeka kulezi zinsuku. Mhlawumbe uyesaba ukuchaza ngokwakho ukwesaba ukwehlukanisa iklayenti engenzeka. Kodwa lokho uKylie akusho ukuthi ukucacisa ukuthi yini oyifunayo, futhi yini ekhethekile mayelana nokuthi yini okufanele unikeze, yingxenye ebaluleke kakhulu okudingeka uyihlukanise nayo epakethe.
Uma ungasebenzi ngezinhlobo ezifanele zabantu kusukela ngosuku lokuqala, awuzibizi uphawu futhi uthola ukuhanjiswa okulungile, uthi.
With "mindset" efanele njengoba Kylie ubiza ukubeka inhloso yakho, ukuba yiqiniso kuwe futhi nesibindi ekukhangiseni, indlela yakho yokuphila, ibhizinisi lakho nokukhangisa kwakho empeleni kungakhula ngokuvumelana.
Njengoba siqhubeka, uKylie usigcwalisa ngendlela ongayenza ngayo isitayela sakho isitayela sakho, futhi ungahlali emicimbini yokukhangisa evamile.
Umgibe # 1: I-Copycat Marketing
Ungangeni esicupheni sokubhekela kwamanye ama-studiates ePilates ukwazi ukuthi yini okufanele ukwenze, uKylie uyaxwayisa. Isibonelo, ugibe abantu abawela kulo, uthi, ukubuka amanani wendawo bese uzama ukuwina ngokushibhile. Lokho kungasebenza ngesikhathi esifushane, kodwa ngokuhamba kwesikhathi, ngeke usakha ibhizinisi elizinzile elibonisa noma yini ekhethekile ngawe. Uma ungenza okhethekile ngawe nebhizinisi lakho livele, ungakhokha kahle lokho.
Esinye isicupho-cat cat Kylie ucabanga ukuthi kufanele unikele izinhlobo ezifanayo amakilasi ezinye studios enikeza. Uma, isibonelo, wonke umuntu uqhuba amakilasi angu-75 eguquguqukayo kodwa lokho akusebenzi ngempela kuwe, ungakwenzi. Yenza ubuciko. Kuthiwani ngekilasi lokukhuluma elimaminithi angu-30 kunalokho? Uma wonke umuntu efundisa i-reformer, mhlawumbe ugcizelela izitayela noma ukuqeqeshwa kwesifunda, uthi. Futhi uhlobo olufanayo lwe-out-of-the-box ukucabanga kudinga ukungena kulokho okushoyo ekukhangiseni kwakho. Ngeke uphume uma uzimaketha usho izinto ezifanayo wonke umuntu owakushoyo.
Ungazami ukwenza ukumaketha okungazizwa kahle kuwe ngoba nje "wonke umuntu" uyayenza noma ethi izinto ngendlela ethile.
U-Kylie unikeza isibonelo sokumaketha kwezokuxhumana, enye yezinkomo zami zezilwane lapho ngiphakamisa abantu. Uma usomabhizinisi, uzoba nomqondo wokuthi wonke umuntu kufanele athengise ku-Twitter (ukuthi mina no-Kylie sasihlangane kanjani) no-Facebook bashohla umphimbo wakho. Kodwa ingabe kunjalo kuwe? Ingabe yilapho amakhasimende akho ekhona khona? Uma uzonda, uKylie uthi, ngeke kusebenzele wena. Uma uyayithanda futhi amaklayenti akho akhona, mkhulu. Ayikho ifomula eyodwa. Iphuzu, njengokusho kukaKylie, kufanele uqiniseke ukuthi ungubani. "Uma nje ukopisha lokho wonke umuntu athi kufanele ukwenze ... ngeke uphumelele. Okukhethile kufanele kufane nalokho oyikho.
Lalela ukuqonda kwakho. "
Ukumaketha kontanga futhi hhayi amakhasimende okuzoba ngenye inqwaba othisha abaqeqeshi bePilates ikakhulukazi abangena kuyo. Ukuhlukana nokuxhuma namakhasimende afanele akukhona ngokuqeqeshwa kwakho kwe-Pilates noma yoga, kusho uKylie. Amaklayenti acabanga ukuthi uqeqeshiwe futhi kunoma yikuphi, abaningi abazi ukuthi ukuqeqeshwa kwakho kusho ukuthini. Akunandaba nokubeka uJoseph Pilates noma umlando we-Pilates ekhasini lakho eliyisiqalo. Lokhu kusho ukuthini kumakhasimende, ubuza? Akukho lutho. Okudingayo ukusiza ukusiza ibhizinisi lakho likhuluma ulimi lwamaklayenti akho.
Umgibe # 2: Ungakhulumi Kubantu Ngebhizinisi Lakho
Udinga ukukwazi ukuchaza lokho okunikezayo ngendlela edonsa amaklayenti afanele kuwe. Amakhasimende onayo, lawo afana nalawo ofuna okunye, angakufundisa ukuthi ungakwenza kanjani lokho. Kodwa, yilapho othisha abaningi begijima khona, uKylie uyaphawula. Kulula ukubuza, "Kanjani isigaba?" bese uthole "Kwakungcono," kodwa, uthi, kufanele ufune ukujula. Kufanele uthole ukuthi yiziphi izinzuzo amaklayenti akho azithola kusuka emakilasi akho - ukuthi azizwa kanjani emva kwalokho nokuthi kuthinta kanjani izimpilo zabo. Lalela lokho abakushoyo nokuthi bayisho kanjani . Bakutshela okubalulekile kubo nokuthi yiziphi izinhlobo zezincazelo eziba nomqondo kubo, nakubantu abaningi abanjengazo. Kungenzeka ukuthi, Ngokungaqondile, amaplayenti ngeke asebenzise imigomo ejwayelekile ye-Pilates njenge "imisipha emide, ephilile" noma "ukuhamba kahle". Uma ungasebenzisa lokho abakushoyo, ungadonsela amaklayenti amaningi afuna lezo zinzuzo.
Akudingeki nje ukuthi ukhulume namakhasimende akho, kodwa udinga ukuphuma emphakathini wakho. Yilapho amaklayenti akho akhona khona, futhi yilapho uzothola ukuthi yini abayifunayo bese ubona ama-niches ongawagcwalisa. Ingabe ukufakazela ukuthi i-Pilates ingakunikeza umzimba onjengePippa Middleton noma umdlili we-ballet empeleni enengqondo endaweni lapho iningi lala maklayenti lifuna ukukhululeka kusuka ezinhlungwini nasezinhlungwini nokuma okuhle? Abanye abaklayenti banesithakazelo sokuba nomzimba odumile noma umzimba wabadlali. Uma lokho kuyi-niche endaweni yakini, futhi yilokho ofuna ukukufundisa, ngakho-ke zonke izindlela, yibeke lapha. Akuyona ifomula kodwa kunalokho ukuzimisela ukudala futhi okuyingqayizivele nokulalela. Ngaleyo ndlela uthola umdlalo ohlala phakathi kokuphila ofuna ukuhlala nokuthola amaklayenti afuna umsebenzi wakho.
Manje, nasi esinye isibindi ozofuna ukusiphakamisa: Kumelwe uhambe endaweni yakho. U-Kylie ubonisa ukuthi abantu balahlekelwa amathuba amaningi okukhushulwa ngokungahambi futhi bawafuna. Uke wazifakazela endaweni yakho yebhizinisi? Uma umakhelwane wakho ekwazi ukuthi wenzani bangatshela omunye umuntu. Abantu abaningi kakhulu bavula ama-Pilates noma ama-yoga studios, benze ukukhangisa okuncane-okungenzeka noma kungabhekiswa ukuthi bangobani nokuthi bafuna ukufundisa bani-ke balinde ukulinda amaklayenti ukuba ahambe emnyango. Njengo-Kylie uthi, uma ungafuni ukucaca ekumaketheni kwakho futhi wenze lokho okudingekayo ukuhlangabezana nabantu futhi uthole amakhasimende, ibhizinisi le-Pilates lingaba yisikhathi esibizayo.
Umsizi # 3: "Kumele Ngidinge Ukuqeqeshwa Okuningi"
Udinga ukuqeqeshwa okwengeziwe noma udinga ukumaketha okuhle? Ngokuvamile, uKylie uthi, sinesiqiniseko lapho sifundisa kodwa ngokungajwayelekile sasiqeqeshwe ekukhuthazeni nasekukhangiseni. Khona-ke, uma amakhasimende engabonisi, senza iphutha kulo mqondo wokuthi sidinga ukuqeqeshwa okwengeziwe. O, uma nje ngazi kabanzi ngeminyango noma amahlombe noma abantu abathile , sicabanga. Futhi manje enye imali engu-$ 500 kuya ku-$ 1,000 ayikho emnyango futhi awukakamemeli abantu okudingayo. Ukuthuthukiswa kwakho kobuchwepheshe kubalulekile, uKylie uyaqinisekisa, kodwa enye ukuqeqeshwa noma enye imishini ayiyikuletha amaklayenti amaningi . Thola amaklayenti bese uthola ukuqeqeshwa ukubakhonza, uthi.
Uma ungumfundisi we-Pilates noma we-yoga oqeqeshelwa uthisha , kufanele uzethembe ukuthi unokwanele ukunikela. U-Kylie ubonisa ukuthi akekho ozofika futhi akunike imvume yokuba uchwepheshe. Uchwepheshe uthi, umuntu owazi okungaphezu kwalowo muntu eduze kwabo. Abafundisi abaningi kakhulu bacabanga ukuthi abakwazi ukunikeza ama-workshops, ngokwesibonelo, ngoba bayazi abanye abazi okuningi kunabo. Kodwa, uKylie uthi, uma ungakwazi ukusiza omunye umuntu unganikeza inkonzo yakho, noma ngabe ufundisa kuphela izinyanga eziyisithupha. Ngokomzekelo, uKylie uthi, mhlawumbe ube nokulimala okushiwo yi-Pilates ekusizeni. Uyazi okuningi ngalokhu. Akudingeki ukuba ube " uthisha oyinhloko " ukwenza isisekelo semasondo esisekelo noma into efanayo.
Okuningi kwalokho esikukhulume ngakho kusebenza kulokho uKylie abiza ngokuthi "ukucabanga kahle". Ngokuphathelene nokuzinikeza imvume yokuba yilokho oyikho futhi uvumele lokho kube ngumkhiqizo wakho - kulula. Khona-ke, unquma ukuthi ubani ofuna ukusebenzisana naye futhi wazi ukuthi ungakhuluma kanjani nabo. Yilokho ukumaketha kwakho. Kuyakhululeka lapho ubona ukuthi wena ngokwakho ungasebenzisa ngokwakho ekukhangiseni. Njengoba uKylie ethi: UJoseph Pilates wayehlukile. Sukuma uphinde ufake injabulo yakho ebhizinisini lakho!
U-Kylie Saunder ungumeluleki wezokumaketha nomqondo okhethekile ePilates nase-yoga. Ngemva kokusebenza ezweni lezinkampani, uKylie waba umqeqeshi wezeMpilo noPilates, eqhuba ngempumelelo i-studio yokuzivocavoca kanye nama-studiates amabili e-Pilates. U-Kylie unikeza ukwelulekwa kwebhizinisi kwe-Pilates nokuhweba kwe-yoga kanye ne-e-izincwadi nezinye izinto zokusiza ibhizinisi lakho. Thola kabanzi mayelana noKylie kuwebhusayithi yakhe: kyliesaunder.com.