Uma ukhona emakethe yokuzivocavoca okusha noma izingubo zokuzijabulisa, i-lululemon yindawo enhle yokuqala. Kungakhathaliseki ukuthi u-Yogi ozinikezele, umqeqeshi wokuqeqesha amandla wokuqeqesha amandla, umqeqeshi wezemidlalo ongenangqondo futhi ogijimayo, noma uvele ujabulele ukugqoka izingubo zokuzikhandla ezijabulisayo ekuphileni kwakho kwansuku zonke, i-lululemon ihambisa. Le nkampani, ngokusemthethweni ibizwa ngokuthi iLululemon Athletica Inc, eyasungulwa ngo-1998 yi-entrepreneur waseCanada, uDennis J.
U-Wilson, ulawula imakethe yokugqoka ekupheleni kokuphela kokuzivocavoca okwenziwe kahle futhi okusebenzayo, okufashini kodwa hhayi emfashini kakhulu.
Ngaphambi kokuya esitolo se-lululemon esiseduze nawe (indlela engcono yokuthenga lo mkhiqizo: Ngezinye izikhathi i-website ingenzi izingubo zobulungiswa, ngakho-ke ungena ngaphakathi, ubukeze futhi uzame ngaphambi kokuthi uhambe ekhaya ukuze ulandele inthanethi), lapha izinto ezimbalwa okufanele uzikhumbule ukukusiza ukuba ufunde ngokuqondile lokho okufunayo.
Okuzokuthola ku-lululemon
- Izambatho zokuzilibazisa zamadoda, abesifazane namantombazane (ubukhulu besithupha kuya ku-14)
- Ukulinganisa okuyiqiniso kuya kwesayizi-kwamanye amagama, uma uvame ukugqoka i-8 kwezinye izinto, uzogqoka i-lululemon engu-8
- Indwangu yesignesha ebizwa ngokuthi iLuon-ingxube ye-nylon ne-Lycra enama-4 enwetshiwe ozwa sengathi uthanda ukotini kodwa izomisa. I-Luon ihamba ngezilinganiso eziningana (ukukhanya okusetshenziselwa ukuvivinya ngaphakathi, isibonelo, futhi kunzima kakhulu ekusebenziseni ngaphandle emakhazeni asebusweni noma emanzi). I-Lululemon inezigqoko kwezinye izindwangu, kufaka phakathi izinto eziphilayo nezendalo. Kodwa-ke kukhona ukugwinya okwethenjelwa, ngakho-ke, kuhle ukuwagoqa noma ukuwagcoba uma uwapakisha-ungawafaki nje esikhwameni sakho sokuqeqesha.
- Imibala ephakeme kakhulu: Abomnyama bangumnyama weqiniso namapelitheli aqinile, aphuzi
- Izesekeli zokudlala. Ngaphandle kokugqoka, i-lululemon inikeza okungafani okunye okunye: ama-yoga mats, izikhwama zokuzikhandla kanye nezikhwama zangaphandle, amabhande, izigqoko, nezikhwama, izigqoko zangaphansi, amasokisi-ngisho nezibani ezihamba ngezinyawo ze-ice skaters.
Yeka umqondo
Ukuvakashela esitolo seLululemon kungaba okungaphezu nje kokuhamba ngezinyawo zokugqoka izingubo.
Ngenxa yokuthi inkampani inezibopho eziqinile ekuthuthukisweni komphakathi, cishe uzothola ibhodi lezincwajana ezifundisa othisha be-yoga zendawo kanye nezimemezelo zabakhokhi bezimali ezizayo. Iningi izitolo zinikeza namakilasi e-yoga kanye nempilo, ngokuvamile mahhala.
Uma uyakwazisa izitolo ezisekela ukuthi "buyisela emuva," phawula ukuthi i-lululemon inehlelo elibizwa ngokuthi "Lapha Ukuba," okusho, ngokusho kwewebhusayithi, "yakhelwe ukusekela, ukuhlanganisa nokukhulisa umsebenzi womphakathi wenkonzo ye-yoga. nezinhlangano ezingenzi-nzuzo ezingcono kakhulu ezifundeni ezihamba phambili emhlabeni jikelele ezenza izinzuzo zokuphulukisa ze-yoga nokuzindla kufinyeleleke kubo bonke. "
Okokugcina, uma kwenzeka ungumculi wezempilo othanda ukuyothenga ngefoni, kunesicelo salokho. Kusuka kuwebhusayithi yenkampani, ungalanda isicelo se-lululemon esitolo esisebenzayo esitholakalayo se-Android ne-iOS enezici eziphathekayo ezifana nesitoreji esitolo kanye nekhono lokuthumela amakhadi e-isipho kwabanye abantu abahlelekile.